Music promotion is one of the biggest challenges facing upcoming artists not yet on a record label. It is the most frustrating moment for a rising singer who wants to get the music heard and grow the fanbase. If you are one of these newbies in the music industry looking for a way to get discovered, this article is for you. All you need to do is to sit back and read this article comprehensively and take your music career to the next level.
Music is a lucrative business when you invest rightly. It requires a lot of creative strategies to get your music discovered by the right audience. Music promotion has no specific method, but in this article, I will show you what will work for you if you follow it.
As a music coach, marketing officer, and record label owner, I have gathered experience getting music out to the right audience. Music promotion is dynamic. That is to say, what worked a few years back may not work now. The Internet is here now to make music promotion easier than before. You can now promote your music without leaving your door post. Unlike years back when you travel from one city to another to submit your song for Radio Airplay.
When you talk about music promotion, what comes to your mind? These upcoming musicians don’t even know what music promotion is about. Promoting your music is not all about getting your music to fans. It is about getting your music to the right audience. The right audience will get you more streams, downloads, and fanbases.
What is music promotion? Music promotion means creating awareness about your music and getting your well-packed and quality song(s) out to the right audience using a medium. The medium could be the Internet, Radio stations, or street clubs where your genre will be accepted. For instance, you can not take a gospel song to the nightclubs or an Afropop song to the Church. It will not get the attention you need. Promotion can only be effective if you take the Afropop song to the nightclubs and the gospel song to the Church.
I don’t need to remind you that you need to write a good song to make your music promotion as effective as possible. Beautiful music can change your life forever in the music industry and make your music promotion easy. If you have good music, you need to start by getting a quality recording studio and a skillful music producer to work with because music is an art that requires lots of creativity. After the production, you will need a certified sound engineer to master and mix your song well to get quality sound suitable for all devices. After all that, the question is, how do I promote my music?
An effective way to promote your music in 2023 using Google Ads is to set up a good and attractive professional music promotion campaign (AD).
Advertising (Google Ads)
Most of you, when you hear “Advertising,” your mind goes to social media sponsored posts, No. Social media-sponsored posts may work for other products but not for music. I have tried it several times for my artists, but it was ineffective and did not give us the best results. Music is different from other products. It requires highly targeted adverts to yield better results.
In adverting your song, I highly recommend Google Ads. I have used it for my artists’ promotions. It works like magic. Your question may be, What is Google Ads, and how does it work? Let me brief you on it.
Google Ads is an advertising platform owned by the world’s leading search engine “Google.” It is an advertising medium suitable for all products and services to create awareness and grow your business, including music. In my next episode of effective music promotion 2023, I will show you how to set up Google Ads for your music promotion. You can also go to our Contact Us page to reach us if you need assistance. We will help you out free of charge.
How Google Ads Works For Music Promotion
How does Google Ads work for you as an artist? Because music has different Genres, you will need to target your audience strictly to get results so as not to promote the right music to the wrong fans. Google Ads works with what is called “Keywords.” Keywords are the words users type on the Google search bar to get the specific results they are looking for. For instance, if you are promoting your song with the keyword “Latest Nigerian gospel songs,” when someone that wants to get the latest Nigerian gospel songs comes to make Google search with that keyword, your advert will be among the top result for that search. When this user sees your new music, they will want to check it out. Your track should be fascinating because the first impression matters in music. If this user loves your quality song, then the user will look for more of your songs and follow you on social media to get your updates. By so doing, you will get more streams and downloads and grow your social media handle too.
Not only that, When you use Google Ads, your adverts (song) will also appear on top music websites working with Google Ads Network. For we, the Nigerians, your music adverts will appear on popular free music sites where fans come for new songs. Nigeria does not have strict copyright laws against free music downloads. It is why we have tons of free music sites in Nigeria. We receive hundreds of Emails from artists daily begging us to upload their songs on our website just to get heard. But this may not be so in other countries with copyright laws against free music downloads.
Do you know that Radio and street Djs discover quality songs from new artists through Google search? It is another benefit you get from using Google Ads. You get found by these folks.
Read Now! How To Set Up An Effective Music Promotion Campaign On Google Ads
Quick tips:
Before running Google Ads for music promotion, Your landing page should get customized correctly. In case you don’t know, a landing page is a page the users will visit if they click on your advert. Your landing page should contain all the information you want your fans to get. Info includes links to digital stores where your music can be streamed and downloaded, your social media handles username or link, and contact details. If you can not customize your landing page, look for a professional to help create it for you.
Do not forget to get your song cover art designed by a professional because it will need to attract fans to listen to your track. The music cover art matters because it tells how your song will sound like.
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