Starting your music promotion campaign with Google Ads should not be a challenge. In this article, I will show you steps to set up a good music promotion Ad using Google Ads. It is affordable and reliable and suitable for your promotion strategy.
Without a proper music promotion plan, your music career is going nowhere because record labels no longer go to events or clubs to search for new artists to sign a record deal with. Record labels now go to music stores and streaming platforms to look for artists that are already doing well for themselves. That is why it is nice to invest in your career before you get noticed by these industry folks.
When you promote yourself as an independent artist, you don’t even need a record label to grow as long as you are recording quality songs. That is why you should learn how to promote your music using Google Ads.
Before reading this article, check out my previous episode for you to understand this article better.
READ NOW! Effective Way To Promote Your Music In 2023 Using Google Ads
To start your music promotion Ad, follow the steps below to create your campaign on Google Ads. It is easy.
Step 1. Visit Google Ads, login in with your Gmail account, and click “Start Now.”
Step 2. When you click “Start Now,” it will take you to the Google Ads ” New Campaign,” then put your business name. The business name should be your stage name and song title. For instance, If your stage name is John and your song title is Bend Low, it should be (John – Bend Blow). After that, click next.
Step 3. When you click Next, it will take you to where you will put your landing page. The landing page is where people will go if they click your Ad (Song). Your landing page could be your professional website, Link to your song in stores, or where you want people to go and get your music. After that, click next.
Step 4. After putting your landing page, Google Ads will scan it and bring out a sample of how it will look when people view it. If you are good with the look, then click next.
Step 5. When you click next, Google Ads will take you to the advertising goals. The advertising goal is what you want to achieve when running the advert. In that case, choose the “Get more website sales or leads” option. After that, click Next.
Step 6. When you click Next, it will take you to Analysis. Click “Skip for now.” When you click skip, it will take you to where you will write your Ads. All you need to do here is to fill in the boxes based on what you want people to see if your Ad pops up.
The first headline should be your artist’s name and song title. The second headline should be “Download” because it is a music promotion. The third headline is the genre of your music or category.
Use the headline description, and tell your fans about your song. It is the most crucial part of your Ads. See the snapshot below to get what I am saying. Do not forget that you can add more headlines till you are cool with it.
After adding headlines and descriptions, add your contact phone number on the contact box and click next.
Step 7. When you click next, it will take you to the Keywords. This part is the most impressive part of Google Ads for me. Keywords are the words people type on the Google search bar to find your Ads (song) when they make a Google search. You need to select the keywords that best match the kind of music you are promoting. There are keyword planning free tools that can help you decide the best keywords for your Ads. I recommend Google Keyword Planner. Make sure you add keywords that match your Ads for adequate performance. After that, click next.
Step 8. When you click next, it will take you to the location selection. This time you will need to select locations where your Ads will appear. I strongly advise you to advertise in your country. Advertise your music in your country to build a household name before going international. After selecting your location, click next.
Step 9. When you click next, it will take you to the budget. Here, you select the funding package suitable for your music promotion. I recommend a higher and longer promotion plan for your song to reach a wider audience. After that, click next.
Step 10. In this step, you need to review your Ads to be sure you are satisfied with your Ad setup before proceeding. If you are good with all you have done, click next.
Step 11. This step is the final step. It is time to make your payment to get your promotion started. Fill out your payment details and click submit. Your Ad will get reviewed, then start running.
Congratulations, you have just set up your music promotion campaign. All you need now is patience, watching your music career make a change. In case you need assistance, don’t hesitate to contact us. We will help you out for free. If you find this post helpful, share it to help others. Thank you, and God bless you.